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Facebook Advertising for Dummies
Facebook is an excellent online advertising platform. There are more than 1 billion people who actively use Facebook. People not only login to it several times a day, they also spend long hours on...
View ArticleDigital Marketing and Social Media Marketing for Cosmetics Companies
Just finished a great presentation at the Sustainable Cosmetics Conference in Hong Kong. It was a blast and I got to share about the trends in Digital Marketing, some great case studies from the...
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Google Updates 2013
This year Google has changed some features in Adwords which has been very helpful in improving the performance of our ads. Some of the changes are listed below: Ad Rank formula changed: Ad rank is the...
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Google’s #StepInsideAdWords Announcements – April 2014
Today, Google held a widely promoted livestream event where the VP of Product Development rolled out a number of product & feature announcements. Update 1 (1:22am, 23 April 2014) – Google’s...
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Six Steps To ‘Go Viral’
What makes content go viral? It’s a tough question, but when you look around, there’s some people who are able to craft contagious content every single time. What’s their secret? Do they know...
View ArticleBrand Storytelling with Instagram
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer. And why...
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Social Media: 15 Predictions for 2015
It’s been a decade since the world has enjoyed the ever-evolving phenomenon of social media. I sometimes really wonder how did we spend the 3-5 hours per day that we currently spend on Facebook,...
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SEM & Display Advertising: 15 Predictions for 2015
It’s that time of the year again – A time for fun, fanfare, happiness, wishes & blessings. And then, there are lists! From bucket lists to resolutions, from countdowns to predictions, from things...
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Web & Social Analytics: 10 Predictions for 2015
As we come to the end of another wonderful year, it seems like a perfect moment to start looking ahead to see what’s in store for the digital industry. Here’s presenting to you 10 awesome...
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Rantings & Ravings Of A Designer
In an idealistic world, designers should have been the happiest people. Just think how lucky one should be to play around with colours, forms and space, aesthetically arranging elements to impart...
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How Can Brands Leverage Facebook’s New Call-To-Action Buttons?
On December 11, 2014, Facebook announced a major update for the marketers – Call-To-Action (CTA) buttons for the business pages on Facebook. This feature was in beta testing phase since quite a long...
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A Quick Reference Guide for your Social Media Designs
Marketers and brands spend hours building a campaign or creating an advertisement online. While they put such long hours trying to articulate an idea in the best way possible, all it takes to ruin the...
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Top UI, UX & Design Mistakes Most Singapore Websites Thankfully Avoiding
Note – The following guest post is written by Owen Xia, one of the trainers for Happy Marketer’s course on covering everything related to UI, UX, Design and applying to to Digital Marketing channels...
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Mumbrella Asia Awards 2015
We kicked off 2015 with our very first batch of submissions to a bunch of awards, both at the local and regional levels. Two of our major submissions were to the Marketing Magazine’s Agency of the...
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Starting out as a marketer? Here are my 2 cents!
The past few weeks have been extra eventful at work. As some of you might know, Happy Marketer submitted to a bunch of awards this year and our big boss Rachit, being as kind as ever, nominated me as...
View ArticleMozCon Day 1
Hello from Seattle! My first MozCon so you can imagine how excited I am right now plus I met so many awesome people at the conference and at the #MozCrawl of course!Alright so for those who could not...
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Google’s #StepInsideAdWords Announcements – April 2014
Today, Google held a widely promoted livestream event where the VP of Product Development rolled out a number of product & feature announcements.Update 1 (1:22am, 23 April 2014) – Google’s official...
View ArticleBrand Storytelling with Instagram
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer.And why...
View ArticleClik here to view.
Google’s #StepInsideAdWords Announcements – April 2014
Today, Google held a widely promoted livestream event where the VP of Product Development rolled out a number of product & feature announcements. Update 1 (1:22am, 23 April 2014) – Google’s...
View ArticleBrand Storytelling with Instagram
The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer. And why...
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